TECH MYSTIC

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THE HOMEBODY

“The internet comes to you, and that is the correct order of things.”

Homebodies read as steady, local and low-risk. The advertising response is groceries, pets, home goods and comfort — small purchases, made often.

Signals behind this aura

  • ✦Single stable time zone
  • ✦Light appearance mode
  • ✦Home broadband
  • ✦Evening and weekend activity

Ads that tend to follow

  • ◆Grocery and meal kits
  • ◆Pet supplies
  • ◆Home and furniture

Is this you? There's one way to find out.

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